Force Friday Takes Over The Globe!

Force FridayStar Wars Fans take over today! Merchandise inspired by the highly anticipated new movie Star Wars: The Force Awakens launched at retailers around the globe as ‘Force Friday‘ officially got underway. Hot off the heels of the 18+ hour global live unboxing event on YouTube where highlights of the new product range were officially unveiled, the celebration continued as more than 3,000 retail locations in the U.S. opened their doors at midnight for fans to be among the first to discover new Star Wars products.

Starting in Sydney and ending at Lucasfilm headquarters in San Francisco, Disney Consumer Products and Interactive Media hosted an epic global live event to unveil key Star Wars: The Force Awakens products. Fans who tuned in to the Star Wars YouTube page were able to see the following toys unboxed by top digital stars from the Maker Studios network:

Sydney: Star Wars BladeBuilders Jedi Master Lightsaber toy from Hasbro

Tokyo: Star Wars: The Force Awakens Big Figs (31″ and 48″) from JAKKS Pacific

Hong Kong: Hot Wheels® car assortment featuring Star Wars characters and Escape from Jakku™ Starship playset from Mattel

Seoul: LEGO Star Wars Poe’s X-Wing Fighter™

Paris: Star Wars: The Force Awakens Kylo Ren Lightsaber, a Disney Store exclusive

Madrid: Star Wars Micro Machines First Order Star Destroyer from Hasbro

Berlin: LEGO Star WarsKylo Ren’s Command Shuttle™

London: Star Wars: The Force Awakens Elite Series die-cast figure assortment, a Disney Store exclusive

Rio de Janeiro: Star Wars Black Series 6″ figure assortment from Hasbro

New York: LEGO Star Wars Millennium Falcon™ and Star Wars BB-8 from Sphero

Toronto: Star Wars Remote Controlled Millennium Falcon Quad and X-Wing Starfighter from Air Hogs, Spinmaster

Chicago: Star Wars: The Force Awakens Role Play designs exclusive to Disney Store

Mexico City: Star Wars First Order Stormtrooper Deluxe NERF Blaster from Hasbro

San Francisco: Star Wars Battle Action Millennium Falcon from Hasbro

Los Angeles: Star Wars: The Force Awakens Poe Dameron’s X-Wing Vehicle from Hasbro


Beyond lightsabers, construction sets, figures and collectibles, fans can find products across a wide variety of categories, including apparel for all members of the family, home décor, lifestyle accessories, books and more. New Star Wars products can be found around the world at mass and specialty retailers, such as, Toys “R” Us and Walmart, as well as Disney Store and

To preserve the integrity of key movie moments, an additional wave of products will be released closer to the film’s debut, when fans will be able to find additional items featuring the newest characters, including Rey, Finn, Kylo Ren, Captain Phasma, BB-8 and more.

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