Netflix and Shondaland are officially ushering in what they are calling the “Season of Love” as Bridgerton prepares to return for its fairy-tale inspired fourth season. Ahead of the show’s two-part premiere later this month, the campaign rolls out a slate of fan-focused events, a new podcast, global activations, and multiple brand collaborations designed to extend the Bridgerton universe beyond the screen.
Season 4 will debut in two batches, with the first four episodes arriving January 29, followed by the remaining episodes on February 26, 2026. This season centers on Benedict Bridgerton, portrayed by Luke Thompson, whose romantic journey takes shape after a masked encounter at a masquerade ball leads him to a mysterious woman known as the Lady in Silver — who is later revealed to be Sophie Baek, played by Yerin Ha.
The global rollout begins with a red carpet premiere livestream from Paris on January 14, marking the franchise’s first world premiere in the City of Love. Hosted by Clara Amfo and Karima Charmi, the event will feature appearances by executive producer Shonda Rhimes, showrunner Jess Brownell, and the Season 4 cast, followed by a screening of the season’s opening episode.
Expanding the fan experience further, Netflix and Shondaland are launching a new season of the official Bridgerton podcast. Hosted by Alison Hammond, the six-episode companion series will explore characters, storylines, and behind-the-scenes insights. It will be the first Bridgerton podcast available to watch on Netflix in the U.S., with global access via YouTube and major audio platforms.
Fans worldwide will also see in-person activations across more than 20 countries, including themed masquerade balls, pop-ups, concerts, and immersive experiences in markets such as Brazil, South Africa, Italy, Mexico, the U.K., and Australia. The touring “Bridgerton: A Candlelight Experience” concert series continues to expand, while Netflix House locations in Philadelphia and Dallas offer themed installations, merchandise, and special events. In February, the Philadelphia location will host Bridgerton-inspired high tea service and exclusive viewing experiences.
The Season of Love campaign is also supported by an extensive lineup of consumer collaborations. New partnerships include a limited-edition personal care collection with Dove, a Bridgerton jewelry line from Pandora, and the franchise’s first official fragrance collection developed with Coty. Additional collaborations span beauty, fashion, home, and lifestyle categories through brands such as NYX Professional Makeup, Walmart, and Liberty Fabrics, with more releases planned throughout January and February.
Produced by Shondaland, Season 4 continues the franchise’s expansion as both a television phenomenon and a global lifestyle brand, blending romance, spectacle, and immersive fan engagement as Bridgerton enters its next chapter.
