e.l.f. Beauty Acquires Hailey Bieber’s rhode in $1 Billion Deal
In a major shakeup in the beauty industry, e.l.f. Beauty has announced a definitive agreement to acquire rhode, the skincare and lifestyle brand founded by Hailey Bieber, in a deal valued at $1 billion. The acquisition marks a significant move for e.l.f. as it continues to broaden its footprint beyond mass-market cosmetics into prestige skincare […]
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