CBD Brand House of Wise Drops NFT For Cannabis Activism

Personal wellness and CBD brand House of Wise announces the auction of the company’s 420 1/1 Justice For All NFT. The single, unique edition NFT will be available for bidding through 4:20 p.m. EDT on April 20, 2022.

Proceeds from the NFT sale will go directly to the Last Prisoner Project Family Support Fund, which supports families whose lives have been upended by unjust cannabis convictions and former cannabis incarcerates who are reintegrating  into society. Last Prisoner Project is the official nonprofit partner of House of Wise and is dedicated to advancing criminal justice reform for the cannabis community.

The 1/1 NFT was created by Emily Eizen, an LA-based multimedia artist and cannabis industry activist who is also the talent behind the Limited-Edition Justice For All CBD Gummy Sampler Box design. The NFT design features two cannabis plants emerging from a shadowed pit, representing the widespread acceptance of cannabis into the mainstream.

There are a number of elements found beneath the dark hole, which represents the various ways in which cannabis can be used: a medical cross and pills symbolizing medicinal use, lightbulbs speak to the creativity cannabis can spark, lips for sensuality, a heart for love, a smile for joy, and a dove carrying a hemp leaf symbolizing the freedoms that remain stifled by cannabis criminalization.

Within the design, you can also read the word “Justice,” which is vital to bringing more meaning to the 420 holiday on April 20. As Americans look ahead to the future of cannabis in this country, it is important we all recognize the work still required to change policy and eliminate the stigmas that surround cannabis users.

“I’m privileged to be able to do what I love so openly; that’s not lost on me. I aim to use my position in the cannabis industry to open doors for people who don’t have an easy way in,” said Emily Eizen. “I hope through my art and my voice that I can use both to change hearts and minds when it comes to preconceived notions about hemp and cannabis. It’s an honor to create an NFT that will bring intrinsic and tangible value to the NFT owner and be a resource to Last Prisoner Project and the countless families they support.”

House of Wise invites interested buyers to the company’s marketplace, where they can place their bid using Ethereum (ETH) on the 420 1/1 Justice For All NFT through April 20, 2022, at 4:20 p.m. EDT. The highest bidder will be announced on the company’s Twitter account once bidding closes. In addition to buying the NFT, the winner of the auction will also receive one Limited-Edition Justice For All CBD Gummy Sampler BoxHouse of Wise Sleep Drops, and House of Wise Stress Drops (product value: $205).

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