Ralph Lauren Fragrances has announced a new chapter with the unveiling of global music icon and eight-time Grammy Award winner USHER as the face of its latest scent, Ralph’s Club New York Eau de Parfum. This marks the award-winning artist’s first-ever fragrance campaign and the brand’s first fragrance partnership with a major music star — a celebration of style, culture, and the spirit of New York City.
Crafted for the true maverick of style, Ralph’s Club New York evokes the timeless glamour of Manhattan’s golden age while honoring the city’s ever-evolving pulse. It’s a tribute to New York’s authenticity, modern energy, and enduring influence — the perfect match for USHER, whose artistry and impact have shaped global culture for over three decades.
Known for chart-topping hits like “Yeah!”, “U Got It Bad”, “My Boo”, and “Confessions”, USHER has sold over 80 million records and continues to break boundaries across music, performance, and fashion. His electrifying presence — from a record-setting Las Vegas residency to his iconic 2024 Super Bowl halftime show — cements his status as one of the greatest entertainers of our time.
Now, as the confident new face of Ralph’s Club New York, USHER brings his signature sophistication, sensuality, and charisma to the fragrance world. The partnership also highlights his commitment to excellence beyond the stage. Through his New Look Foundation, USHER has empowered more than 60,000 teens over the past 25 years, nurturing emerging talent and inspiring the next generation.
With this historic collaboration, Ralph Lauren Fragrances and USHER come together to celebrate style, purpose, and legacy — all through the lens of a fragrance designed to make a lasting impression.
“I have the greatest respect and admiration for what Mr. Lauren has accomplished and I could not be more happy and proud to join Ralph Lauren Fragrances. This is a brand that represents the best of who I want to be as an entrepreneur, a creator, and a man. I’m inspired and energized—this partnership feels like coming home.”
-USHER
“Ralph Lauren Fragrances is entering a new chapter that is more daring and outspoken than ever. USHER is the dream artist to bring this power, creativity, and boldness to life.”
-Charles Finaz de Villaine, Global President Ralph Lauren Fragrances
