Jaeger-LeCoultre has officially announced acclaimed actress Zhang Ziyi as its newest Global Brand Ambassador. Known for her exceptional talent, unwavering dedication, and timeless grace, Zhang Ziyi embodies the core values of the Swiss luxury watchmaker—craftsmanship, innovation, and character.
Zhang’s celebrated film career has made her one of the most respected figures in international cinema. With critically acclaimed roles in films such as Crouching Tiger, Hidden Dragon, Memoirs of a Geisha, and The Grandmaster, she has consistently demonstrated artistic depth and a commitment to her craft that aligns seamlessly with Jaeger-LeCoultre’s pursuit of excellence. Her innate sense of style and refined presence complement the Maison’s heritage of elegance and sophistication.
As part of her role, Zhang Ziyi will represent the brand wearing the Reverso One Duetto Jewellery timepiece. This model, an icon of feminine elegance, features a fully diamond-set case with 335 stones, exemplifying the meticulous artistry and high watchmaking savoir-faire for which Jaeger-LeCoultre is renowned.
The announcement of Zhang Ziyi’s ambassadorship marks the beginning of a new creative collaboration between the actress and the Maison. She will be featured in upcoming campaigns and initiatives, including the 2025 edition of Watches and Wonders and Jaeger-LeCoultre’s ongoing “Made of Makers” program—an exploration of creativity across multiple disciplines, designed to highlight the intersections between fine watchmaking and the arts.
This partnership further reinforces Jaeger-LeCoultre’s commitment to celebrating individuals who not only excel in their chosen fields but who also reflect the values of dedication, artistry, and innovation. With Zhang Ziyi as its new ambassador, the Maison continues to elevate its legacy through meaningful cultural dialogue and timeless design.
