Today, Coca-Cola and Katy Perry announced the launch of a new music project, seeing the two very different pop icons joining forces to refresh the world.
Katy and Coca-Cola have come together to re-imagine “Resilient” – a song from the global superstar’s new album, "Smile." Partnering with critically acclaimed DJ/producer Tiësto and introducing the vocal stylings of rising star Aitana, the remix is an uplifting, inclusive anthem for our times. The track launched last Friday, 13th November, with a first play on BBC Radio 1 ‘Best New Pop’.The accompanying visual – “Resilient” feat. Aitana (Tiësto Remix) – Open To Better Film – premiered today. It was directed by Chloe Wallace and reflects the positivity and optimism of the Coca-Cola ‘Open’ platform.
Katy Perry explained: “To me, this campaign is about growing through challenges. I think the song ‘Resilient’ ties so well into that because being resilient is getting back up after you fall, growing from failure, and getting through that challenge. I loved the unity perspective Aitana brought to the song, and how it evolves the message into the importance of being resilient as a group. It’s not always just about personal growth, we need to grow together too!”