Bobbi Brown was named as the newest creative consultant for Lord & Taylor. The exclusive partnership will launch a series of concept shops called justBOBBI.
The spaces will be updated monthly with on-trend seasonal items personally selected by Bobbi and will be showcased at select Lord & Taylor stores, including the New York City flagship, Bobbi's hometown of Oak Brook IL, Garden City NY, Stamford CT, Westchester NY, and lordandtaylor.com.
The shops will feature merchandise ranging from wellness and beauty products to apparel and accessories. They will also highlight everyday wardrobe essentials such as Hudson denim, Giles and Brother accessories, philanthropic t-shirt brands good hYOUman and n:Philanthropy, as well as select wellness items such as the Super Elixir and Dr. Frank Lipman supplement.
As part of the partnership, Lord & Taylor will produce exclusive digital content with Bobbi every week giving customers further access to Bobbi's personality and lifestyle advice. Livestreams and videos will live on Lord & Taylor social channels and Just Bobbi's networks, beginning April 21st. A series of media and consumer events are scheduled to celebrate the launch in coming weeks.