Director Hannah Lux Davis captures the essence of Ariana Grande’s inspiration for her latest top selling fragrance Sweet Like Candy with a colorful and witty campaign.
The fragrance notes are playfully depicted as a sweet collision orchestrated by Grande. Davis said, “I wanted to create a scenario where all the flavors come together in an unexpected way. An ice cream truck, a baker's delivery van, and a candy cart, all colliding in the middle of an intersection, ultimately inspiring Ariana to create Sweet Like Candy.” Known for her comedic sensibility and contagious sense of humor, the commercial features Grande in a few unexpected and surprising roles to completely break the mold of your standard fragrance commercial.
