It’s National Puppy Day! Puppy Chow Celebrates #PowerofPuppies!

Is it the best day of the year? #NationalPuppyDay! Yes!

Puppy Chow and SoulPancake released the #PowerofPuppies online video today to showcase the uplifting, inspiring and naturally joyful reactions of people who receive an unexpected visit from puppies.

For each view of the video on between March 23 and April 23, Puppy Chow will help feed shelter puppies in need by donating one pound of the new Puppy Chow Natural formula – up to 500,000 pounds – to Rescue Bank.*

"Imagine this – you're doing what you do on a regular day, bored out of your mind, and then suddenly you're handed a pile of puppies. Actually no need to imagine it, because we did this IRL. You're welcome," said Rainn Wilson, Founder of SoulPancake.

To celebrate the #PowerofPuppies video debut, Puppy Chow and SoulPancake are hosting an exclusive Puppypalooza party today for puppies and puppy lovers at SoulPancake's headquarters in Los Angeles. The duo also is teaming up to surprise unsuspecting office workers in New York City with a much-needed break and visit from adorable puppies from North Shore Animal League America. Consumers are invited to follow #PowerofPuppies on Instagram and Twitter to see the unforgettable moments from the day's events.  

Project Credits:
Client: Purina
SoulPancake-Creative Concept and Production
Reach Agency-Digital Agency

Rescue Bank Donation Terms:
Beginning at 12:00:01 a.m. CT on 03/23/2016 and ending at 11:59:59 p.m. CT on 04/23/2016, or when the maximum aggregate donation of 500,000 lbs of food is reached, whichever comes first, Nestlé Purina PetCare Company ("Purina") will donate one (1) pound of Purina Puppy Chow Natural to Rescue Bank® for each view of the Power of Puppies video on, up to 500,000 pounds of food.  Valid in the 50 U.S. and D.C.  Must be 18+. Void where prohibited. For more information about Rescue Bank® and to donate directly to their organization, please visit

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