L’Oréal announced that it had signed an agreement to acquire Color Wow, one of the world’s fastest growing and most innovative professional haircare brands.
Founded in 2013 by Gail Federici, Color Wow, based in the US and UK, offers a unique range of products that have gained a loyal and devoted following amongst stylists, media and consumers alike. With over 130 beauty awards, Color Wow provides a wide range of innovative solutions to solve the toughest hair problems – including frizz-control, thickening and volumizing. The brand’s hero products include ‘XL Bombshell Volumizer’ and ‘Dream Coat’.
Color Wow is a renowned prestige brand in the US haircare market, and is experiencing rapid growth, thanks in part to advocacy and its highly engaged online community. Still true to its professional origins, the brand is now omnichannel, and is already distributed in salons, selective distribution and e-commerce platforms.
This acquisition further strengthens L’Oréal’s Professional products portfolio, with a proven track record of success and strong potential for global growth.
“We are delighted to welcome Color Wow to the L’Oréal family.” explained Omar Hajeri, President of L’Oréal’s Professional Products Division. “As a premium haircare brand, with high levels of proven efficacy at an accessible price point, this acquisition will give us an increased foothold in haircare and in the styling category. Convinced of its strong potential, our ambition is to make Color Wow a powerful brand worldwide.”
“Joining L’Oréal is an incredible opportunity for the entire Color Wow team,” said Gail Federici, Founder & CEO of Color Wow. “Becoming part of the world’s number one beauty company, will set the stage for Color Wow’s continued success and help drive our innovation to new heights.”
The deal will close following the customary closing conditions, including the standard regulatory approvals.
