#PEPSICHALLENGE is creating and producing a short film that will include footage from UrtheCast – the world's first full-color Ultra High-Definition video system located aboard the International Space Station (ISS), feature Pepsi consumers from around the world and leverage the creative and artistic direction of eight-time Grammy award winning entertainer Usher.
As part of this year's Pepsi® Challenge™ campaign, the interstellar short film combines video, music, technology and storytelling, with Pepsi consumers across the globe playing a role in the experience.
To be released this fall, the short film will be shot from multiple locations and perspectives – both on Earth and in space. Designed to unite and inspire generations around the world as part of the #PepsiChallenge, Pepsi will invite consumers to participate in this unique film phenomenon. Filming will take place in more than 10 countries across four continents where thousands of consumers will join together to be filmed by UrtheCast's proprietary HD video camera – permanently and impressively leaving their mark on history as part of this once-in-a-lifetime experience.
While UrtheCast captures a powerful perspective from space that few have ever experienced, Usher will invite fans to capture through a single photo an image that they feel inspires and amazes others to look at the world in a new way. Beginning today through June 2nd, fans around the world can submit one photo each day to PepsiChallenge.com. Usher will select the most powerful image and invite the talent behind the lens to meet him on set at the upcoming film shoot, with the winning image also featured in the short film. For contest official rules, including eligibility requirements, and to view a selection of the best images from around the world, visit www.PepsiChallenge.com.