"Want to be part of something totally awesome?" That's Charlie Brown's question to American kids in a new public service announcement (PSA), as he encourages them to take part in the 65th anniversary of Trick-or-Treat for UNICEF– the original Kids Helping Kids campaign.
Charlie Brown, Snoopy and the gang – stars of 20th Century Fox's The Peanuts Movie – in theaters November 6 – are featured in new print, online and broadcast public service announcements to inspire kids to go door-to-door with special edition Peanuts-themed orange boxes to collect funds in support of UNICEF's lifesaving work around the world.
"The exciting collaboration with Charlie Brown, The Peanuts Movie gang and 20th Century Fox marks a new direction in Entertainment Partnership for the U.S. Fund for UNICEF," said Caryl M. Stern, President and CEO of the U.S. Fund for UNICEF. "This partnership, along with the new PSAs, is a great way to show kids that they can have fun while making a difference for kids in need all over the world this Halloween."
As one of the longest running youth volunteer initiatives in America, Trick-or-Treat for UNICEF has raised more than $175 million to provide children around the world with medicine, nutrition, clean water, education and emergency relief.
"We are honored to have Charlie Brown introduce a new generation of kids to the American tradition of Trick-or-Treating for UNICEF," said Zachary Eller, Senior Vice President of Marketing Partnerships at 20th Century Fox. "Beloved by all for his big heart and big dreams, Charlie Brown will get kids excited about helping kids around the globe and supporting UNICEF's work."
This fall, teachers of grade K-12 students can also participate in the Halloween campaign through the Trick-or-Treat for UNICEF School Challenge, a short essay contest focused on encouraging global citizenship in the classroom and community. The top 15 essay competition entrants will receive $500 of Scholastic books. Entries must be submitted at www.trickortreatforunicef.org by December 1, 2015 to be considered; teachers can also use the website to access lesson plans and other resources.
The U.S. Fund for UNICEF is grateful for the support of National Partners HSNi Cares, Claire's and Key Club International, and Promotional Supporter American Airlines.