Buffalo David Bitton unveiled its Spring/Summer 2015 marketing campaign featuring actor, director and environmentalist, Adrian Grenier and model and wildlife photographer, Amber Arbucci. This marks the first fashion campaign for Grenier. The campaign creative features Grenier and Arbucci in a series of striking black and white images shot inside an old mansion in Old Westbury, New York. Grenier and Arbucci appear in the campaign wearing must-have denim styles and other looks from the Buffalo David Bitton’s Spring 2015 collection.
The multi-media marketing campaign will launch in March issues of women’s and men’s fashion and lifestyle magazines, as well as in outdoor and online media.
Buffalo is also teaming up with Grenier through its “Blank Check Series” to support the actor’s upcoming “52: The Search for the Loneliest Whale” documentary to find the “52 Hertz Whale.” Buffalo David Bitton’s “Blank Check Series” presents exceptional visionaries, influencers, performers and artists, with funding - a blank check - to be used to create engaging multi-dimensional content.