More than four million dogs enter shelters each year – and Pedigree is dedicated to helping change the lives of shelter dogs in a big way. To show their support, Pedigree announced plans to improve shelters across the country through a shelter renovation project. This project is a continuation of the documentary-style “See what good food can do“ campaign that launched in earlier this year to show first-hand how good food can change the lives of shelter dogs, like those featured in the campaign.
“Shelter staff and volunteers work around-the-clock to provide love and attention to these pets. Providing much needed improvements to the shelters is a natural next step for us,” said Merritt Gilbert, brand manager, Pedigree Brand. “We hope that through the shelter renovation project – and by giving the shelters good food to feed their dogs – we will create a more welcoming and healthy environment. We believe this will lead to more dogs finding their loving homes.”
The Pedigree Brand, with the help of independent charitable organization GreaterGood, Pedigree associates and community volunteers, is facilitating shelter improvements in every state across the country – such as painting, installing new signage and enhancing kennels and play areas. And, to kick-off the shelter renovation project, Pedigree visited special friend and dog-lover, Miranda Lambert, at the Tishomingo Animal Shelter, in her hometown. Miranda, along with her family and friends, rolled up their sleeves to help more than 50 Pedigree Associates from across the Midwest transform the Tishomingo Animal Shelter into one that’s more welcoming for the dogs and potential adopters. Together, they cleaned, painted and constructed agility courses – all to help more pets find forever homes.
“I’m so happy to be working with Pedigree because they are as committed as I am to helping all these beautiful dogs find loving homes. I started supporting this shelter to ensure every dog in my hometown would have a safe place to stay and enough food to fill their bellies. And, Pedigree has helped me deliver on both those promises,” said Lambert during the work day at the shelter.
For more information, please visit www.Pedigree.com