Mary-Kate & Ashley Olsen’s NIRVANA Fragrance Hit The Sephora Shelves

After unprecedented demand during the sneak peek pre-sale in December 2013, Elizabeth and James NIRVANA WHITE™ and Elizabeth and James NIRVANA BLACK™, the two exquisite new fragrances for the venerable fashion brand launched by Ashley Olsen and Mary-Kate Olsen, are now available for sale in all North American SEPHORA stores.

The Elizabeth and James NIRVANA fragrances were developed by Ashley Olsen, Mary-Kate Olsen, Kendo for SEPHORA and Batallure Beauty.  The fragrances, created in tandem with Firmenich include Elizabeth and James NIRVANA WHITE, an alluring floral musk with notes of peony, muguet and musk, and Elizabeth and James NIRVANA BLACK, a sensual, woody scent with notes of violet, sandalwood and vanilla. The architectural lines, rich gold accents and distinctive texture of the bottles, designed by Ashley and Mary-Kate, are stylistically inspired by a vintage keepsake and mirror the design elements seen throughout the Elizabeth and James brand.

Under Ashley Olsen and Mary-Kate Olsen’s creative direction, the two women’s fragrances were developed to reflect the celebration of intimacy as well as individuality.

“Everyone wants to experience their nirvana,” stated Mary-Kate Olsen. “Ashley and I understand everyone’s nirvana is different so we’re asking our Elizabeth and James girl, ‘What is your nirvana?'”

“Our nirvana is reflected in the juice, bottle, packaging and campaign imagery for Elizabeth and James NIRVANA and we’re excited to share it with the SEPHORA client,” said Ashley Olsen.  

Elizabeth and James NIRVANA fragrances are each available in three different sizes – 30 ml ($55), 50 ml ($75), and a rollerball ($22), exclusively available at all SEPHORA stores and

Follow along:  #mynirvana  @Sephora @ElizandJames

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