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Virgin America Remixes Airline Safety Video & It’s Awesome

 

Well I certainly hope my Virgin America flight attendants break out into song on my Holiday flight home. VA is thefirst put an irreverent twist on the in-flight safety video in the U.S., is taking its pre-flight safety education to new heights with the first-ever domestic safety video set entirely to music and performed in dance.  Launching on Google Play, YouTube and live on digital billboards across Times Square including the American Eagle billboard (at W. 46th Street & Broadway) at 12 p.m. ET today, the video will take to the skies on flights nationwide in November.

Virgin America first made waves in the safety video genre in 2007, when it became the first domestic airline to feature a cheeky in-flight safety video across its fleet.  The cult favorite animated video will still be featured onboard the airline’s Red™ in-flight entertainment platform, but the new “VX Safety Dance” video will freshen up the rotation with a unique pre-flight safety experience that flyers will enjoy – and pay attention to. The new video was directed by Hollywood blockbuster film director (and Virgin America frequent flyer) Jon M. Chu (G.I. Joe: Retaliation, Step Up 2) and includes some of the top dancers, singers and choreographers from American Idol and So You Think You Can Dance – with production by Virgin Group’s entertainment arm, Virgin Produced. The full-length safety video can be viewed now here.

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