John Frieda Appreciates Blondes With SMASH’s Megan Hilty

Megan Hilty

Blondes are a special breed—and they deserve special treatment. That’s why the John Frieda® Sheer Blonde® team made Blonde Appreciation Month—a time to celebrate what sets blondes apart and equip them with the expert care they need to preserve their signature shade.

The John Frieda® Hair Care team is celebrating the culmination of Blonde Appreciation Month with an exclusive art installation at the Time Warner Center. Actress, singer and iconic blonde Megan Hilty unveiled the installation, revealing her own personal photos that reflect her interpretation of blonde and showing the world what blonde looks like to her. The art installation features a curated selection of images submitted by women across the country showcasing their unique vision of what it means to be blonde. The installation serves as monument to blondes that lives on long past Blonde Appreciation Month to showcase the nation’s collective vision of what it means to be blonde.

“It’s been so amazing to see what ‘blonde’ means to such a wide range of women,” explains Hilty. “What we all have in common is that our color really defines who we are—we think of ourselves as blondes first and foremost.”

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