From the iconic jumpsuits of Squid Game to the supernatural beings of Hellbound, Korean shows dominated global popular culture in 2021.
"Overall, global viewing hours of our Korean shows grew six-fold last year, compared to 2019. To date, Squid Game is the biggest show we have ever launched, reigning as the most viewed Netflix show in 94 countries at its peak. In fact, 95% of Squid Game’s viewership came from outside Korea, and many of these viewers went on to explore other Korean content, " Netflix said in a release.
Two months after Squid Game, they launched Hellbound, whose premiere clocked 43.48 million viewing hours. Hellbound was among the Top 10 Netflix shows in 93 countries, and ranked number one in 34 countries. Sci-fi mystery The Silent Sea also made it to the number one spot on the weekly non-English Top 10 lists for its premiere.
Viewers can look forward to All of Us Are Dead, in which zombies invade a high school; Money Heist: Korea – Joint Economic Area, an adaptation of the popular Spanish series; and the action-packed thrills of Seoul Vibe, a film where the adventures of a special-ops team take place against the backdrop of the 1988 Seoul Olympic Games.
"We believe this is a slate that showcases more of the inventive and gripping Korean storytelling that the world has come to love. To do that, we will continue to invest in Korea’s creative ecosystem and, together, we will keep on showing the world that “Made in Korea” means “Well-Made”. This year, we look forward to the new conversations that will be sparked by a new wave of stories, as we help Korean content find homes in the hearts and minds of our global audience," Netflix said.