The NexGard team and North Shore Animal League America (NSALA) are teaming up to host a one-of-a-kind birthday party in New York City for August the 1st, also known as DOGust the 1st.
This is the universal birthday for shelter and rescue dogs, since most often their actual dates of birth are unknown.
The NexGard team will sponsor the first 20 dog adoptions for all approved adopters at the event, and will provide dozens of pet toys to NSALA so dogs at the shelter will receive birthday gifts on DOGust the 1st.
The birthday party will take place at Columbus Circle, between Central Park West and Broadway, on August 1, 2017 from 3 - 8 p.m.
"When we created DOGust the 1st in 2009, we could only dream that it would grow to be as popular as it has become in raising awareness for the plight of homeless animals," said Joanne Yohannan, Senior Vice President, Operations, NSALA. "The adorable, adoptable dogs in our care are so deserving of this celebration, and thanks to the NexGard team's adoption sponsorship, we will be able to continue rescuing and finding responsible homes for even more dogs."
DOGust the 1st guests who adopt during the birthday party will have the opportunity to enter an on-site sweepstakes for a chance to win up to $500 toward their "It's a Dog!" pet gift registry items. Three lucky dog adopters will win!