THE WHOO, South Korea’s storied heritage skincare house, has named Nicky Hilton Rothschild as its newest Brand Ambassador. The partnership marks an important moment as the luxury label deepens its presence in the American beauty market.
Inspired by the traditions of Korea’s royal court, THE WHOO has earned global recognition for uniting revered beauty rituals with modern scientific advancement. Long regarded throughout Asia as a symbol of prestige, the brand’s expansion into the United States reflects a broader evolution in how Korean skincare is viewed worldwide. Rather than being defined by trends, it stands for history, intention, and uncompromising refinement.
At the heart of THE WHOO is a philosophy grounded in longevity and ritual. Drawing upon traditional herbal medicine and centuries of imperial practices once reserved for royalty, the brand translates ancient knowledge into formulas supported by contemporary clinical research and proprietary innovation. The result is skincare created to nurture and strengthen the skin over time.
Entrepreneur, philanthropist, and mother of three, Nicky Hilton Rothschild reflects a life shaped by heritage, thoughtful self care, and quiet sophistication. In her role as Global Brand Ambassador, she will introduce American audiences to the brand’s vision of imperial beauty and its commitment to timeless luxury.
Central to THE WHOO’s growth in the United States is the Imperial Youth Collection, the house’s most celebrated franchise and a pillar of its international reputation. The line features Rare Wild Ginseng, an ingredient once reserved for royalty and honored for its revitalizing properties. Refined through decades of research and clinical testing, the collection is designed to promote visible lifting, support wrinkle care, and reinforce the skin barrier.
With Hilton Rothschild as ambassador, THE WHOO enters a new era in the American market, presenting Korean luxury skincare as a cultural institution rooted in history, prestige, and enduring excellence.
