Lucid Motors, the visionary electric vehicle manufacturer redefining the future of mobility, has named award-winning actor and cultural icon Timothée Chalamet as its first-ever Global Brand Ambassador. Announced today, the multi-year partnership marks a major milestone for the company as it expands its marketing efforts and deepens its cultural footprint.
Best known for his bold performances and fearless creativity, Chalamet has long been an admirer of the brand, first spotted driving the all-electric Lucid Air in 2023. Now, the collaboration becomes official, with Chalamet set to front Lucid’s upcoming campaign for the highly anticipated Lucid Gravity—an all-electric, luxury three-row SUV.
“Timothée brings together the same fearless creativity and uncompromising vision that defines our brand,” said Akerho “AK” Oghoghomeh, Senior Vice President of Marketing at Lucid. “Together, we’ll show what’s possible when innovation and cultural relevance come together to move the world forward.”
Chalamet, fresh off his SAG Award-winning performance as Bob Dylan in A Complete Unknown, directed by James Mangold, is slated to star in Marty Supreme (directed by Josh Safdie) later this year, with Dune: Part Three set for 2026. His collaboration with Lucid aligns with his forward-thinking persona and status as a generational tastemaker.
Founded in 2016, Lucid quickly emerged as a global leader in EV innovation. Its debut model, the Lucid Air, received critical acclaim for its performance, range, and design. The company’s next chapter centers around the Lucid Gravity, a full-size electric SUV that combines family-ready utility with the soul of a high-performance luxury vehicle.
Lucid’s campaign featuring Chalamet is expected to premiere in early fall, highlighting the brand’s ethos of “Compromise Nothing” through the lens of design, emotion, and groundbreaking technology.
As Lucid continues to push boundaries in the EV space, its new partnership with one of Hollywood’s most influential stars signals a bold step forward—merging automotive excellence with cultural momentum.
