Easy on the eyes actor Regé-Jean Page is the new face of Armani Beauty’s ARMANI CODE fragrances.
Page rose to fame after starring in “Bridgerton.”
“Regé-Jean Page interprets and explores the nuances of a gentle, profound masculinity that is not ostentatious or showy. He authentically and spontaneously represents the cultural richness and vitality of this moment in time,” said Giorgio Armani.
Alongside Regé-Jean Page to embody the essence of modern masculinity, Giorgio Armani unveils a new, avant-garde ARMANI CODE. Crafted as a statement with a unique, rounded-square shape, the new ARMANI CODE bottle is refillable, reflecting the brand’s commitment to sustainability. For the new ARMANI CODE PARFUM, Master-Perfumer Antoine Maisondieu (Givaudan) rewrites the olfactory signature of the ARMANI CODE fragrance, retaining its woody aromatic, sensual identity.
“My role for Armani Code is an absolute privilege. It allows me to embody the effortless style of a brand that has defined what the peak of iconic, cinematic style looks like, and continues to inspire a progressive outlook on how we will all shape our future,” said Regé-Jean Page.
Through his new role, Regé-Jean Page joins Armani beauty alongside actresses Cate Blanchett, Tessa Thompson, Zhong Chuxi, Adria Arjona, Alice Pagani, and Greta Ferro; actors Jackson Yee, and Nicholas Hoult; and models Barbara Palvin, Madisin Rian, and Valentina Sampaio. Each Armani beauty face, in their own unique way, incarnates Giorgio Armani’s vision of beauty.
Regé-Jean Page will be featured in the campaign introducing the new ARMANI CODE PARFUM, shot by French director Manu Cossu and British photographer Damon Baker, which will debut in September.