A STAR IS BORN: The LEGENDARY Steven Meisel, a close friend and collaborator of Pat McGrath’s for 25 years, marks the birth of the newest star in the LABS universe, the otherworldly DARK STAR Mascara.
For the launch of DARK STAR, his second campaign with PAT McGRATH LABS, Meisel photographs a constellation of #McGRATHMUSES: Naomi Campbell, the global face of PAT McGRATH LABS, Irina Shayk & Damian Hurley, Salomon Diaz & Maty Fall Diba, Leon Dame & Tess McMillan and Hudson Kroenig alongside the iconic Marisa Berenson, who lends her sublime voice to all five films. Each Muse wears the ultimate starmaker mascara, DARK STAR. With the same proprietary technology in PAT McGRATH LABS’s legendary one-sweep lipsticks and shadows, a single warp-speed sweep of DARK STAR teleports lashes to a brave, bold, big new galaxy of glamour.
“It is an honour and a privilege to introduce my new volumising DARK STAR Mascara to the world via a campaign by the ultimate starmaker himself – the LEGENDARY Steven Meisel. With his fierce and disruptive aesthetic, his eye for fresh talent, and his prolific, unparalleled approach to beauty, Steven has the unique power of being able to both propel a new face out beyond the stratosphere as well as to reveal brilliant facets of absolute icons. His art reframes the present and transforms the future,” said Pat.
The DARK STAR Mascara campaign will go live on Monday, July 13th, 2020 @ PATMcGRATH.COM.