Danskin has partnered with esteemed actress and dancer, Jenna Dewan Tatum, to be the brand’s ambassador through 2017. Tatum, who grew up wearing Danskin, will appear in the brand’s upcoming fall / holiday ’16 marketing campaign, which will make its debut in October and November issues of fashion and lifestyle magazines, as well as outdoor and online.
Tatum said, “When I got the call about this partnership, it was the fastest ‘yes!’ I’ve ever given. I have worn their product as a dancer my whole life and recently found out that even my first-ever leotard at 4 years-old was Danskin, so this was like a dream come true for me and just a very cool full circle moment.”
The creative for the campaign, shot by famed photographer Carlos Serrao, won’t fully be revealed until the ads roll out later this fall. It showcases both Tatum and Danskin in a never-before-seen light, with an emphasis on artistic movement and unexpected moments. The imagery is intended to show the brand through a grittier lens while still highlighting the fashion and function of the product. Adding to the fun on set, Jenna enlisted her longtime stylist and E! Fashion Police host, Brad Goreski, as well as her friend and hairstylist to the stars, Jen Atkin, to work their magic for the ads.
Often thought to be synonymous with dance, Danskin’s fall collection includes a much broader array of styles designed to fit a woman’s needs both in the studio and on the street. Tatum, a mom on the go, will help to bring this elevated, versatile re-imagining of the brand to life in the new campaign, modeling everything from sexy bodysuits and classic dancewear, to loungewear and active apparel such as compression leggings with coordinating sports bras.
Tatum joins a roster of past Danskin spokespeople that includes Christie Brinkley, Padma Lakshmi, Jenny McCarthy, Guiliana Rancic and Hilary Duff. Danskin is available at danskin.com, Urban Outfitters, Lord & Taylor, Amazon and specialty dance stores. To stay up to date with the latest from the brand, follow Danskin on Instagram at @danskinapparel.