NBA Hall of Famer Isiah Thomas is adding a new kind of sparkle to his legacy.
On February 3, Thomas will officially unveil his ultra-premium kosher Champagne collection, expanding the reach of Cheurlin Champagne into a space rarely associated with the world’s most prestigious bubbles.
Debuting at the Kosher Food & Wine Experience in East Rutherford, New Jersey, the new kosher lineup blends centuries-old French winemaking with modern tastes for purity, balance, and wellness. Produced in France’s Aube region, the Champagnes are crafted using only the first press of estate-grown grapes and contain no added sugar—placing them squarely in the ultra-luxury conversation.
The collection includes two standouts. Cheurlin Brut Spéciale delivers classic elegance with crisp apple, bright citrus, and Champagne minerality, while Cheurlin Thomas Célébrité, a Zero Dosage Blanc de Blancs, is designed for purists who appreciate precision and terroir-driven character.
Once viewed as a niche category, kosher wine has quietly earned serious critical respect. Thomas’s move into Champagne—arguably the most storied wine region in the world—signals just how far the category has come. Backed by nine generations of Cheurlin family heritage and distributed in partnership with Royal Wine Corp., the release is timed perfectly ahead of Passover 2026, the most important season for kosher wine sales.
From championship banners to Champagne flutes, Isiah Thomas proves once again that excellence travels well—especially when it’s poured with purpose.
