Good News For Chip Citizens On ‘National Chip & Dip Day’

National Chip and Dip Day

Dear Chip(s), it’s your lucky day. To celebrate National Chip and Dip Day on March 23, Tostitos, one of the marquee brands from PepsiCo’s Frito-Lay division, is giving one free dip, while supplies last, to anyone in America named … you guessed it … Chip. That’s right, Chips across America are encouraged to visit, where they can submit a picture proving they’re a “Chip” to receive a coupon for a free Tostitos dip. At the end of the day, no chip should ever be without a dip. Full giveaway rules are available on the website.

Kicking off the festivities is perhaps the most iconic “Chip” in generations, Erik Estrada of the popular 1970s TV show “CHiPs*.” Estrada has partnered with the Tostitos brand to create a fun and humorous announcement video celebrating fans all across the country with the snack-friendly name.

“We all know that chips and dip go together perfectly, but we began to wonder if we were somehow neglecting some of the most important Chips out there,” said Jeff Klein, vice president of marketing, Frito-Lay North America. “So on a day called National Chip and Dip Day, we couldn’t help but wonder … isn’t it about time all Chips get their dip?”

The chip and dip fun doesn’t stop with fans in America named Chip or 70’s pop-culture icon Estrada —live in a town or city in the U.S. that begin with ‘Chip’? – You can get in on the action for free dip, too. For a full list of eligible towns and cities, visit for terms and conditions.

For more details, visit

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