bareMinerals Creator Wins WWD Beauty Inc Visionary Award

Leslie Blodgett baremineralsLeslie Blodgett, Creator of bareMinerals, has been awarded the 2014 WWD Beauty Inc Visionary of the Year Award in recognition of how she redefined the norm for a beauty company and transformed Bare Escentuals into one of beauty’s biggest success stories ever. Through her trademark leadership style–including spearheading beauty’s first social brand–she trailblazed a new age of direct selling, pioneered unconventional marketing tactics, and invented the idea of community with her irrefutable bond with women around the globe.

As the first female recipient of this prestigious award, this honor is a testament to Blodgett’s unparalleled vision for Bare Escentuals and the indelible mark she’s left on the industry at large through the introduction of her breakthrough brand, bareMinerals, which is entering into its 20-year anniversary.

Earlier this year, Blodgett was also lauded by WWD Beauty Inc as one of ‘Beauty’s Big Ten,’ further recognition of her amazing journey and success in transforming a nearly forgotten Bay Area-based bath & body retailer into a global cosmetic empire

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