It is the ultimate iconic landmark for the City of Angels. It is to Los Angeles, what the Statue of Liberty and Empire State Building are to New York City. The Hollywood Sign. In 1949 it read “Hollywoodland” and today the most popular white lettering, “Hollywood,” is undergoing the most extensive renovation in nearly 35 years. Starting this week, crews begin repainting the sign. No doubt, it will stand out more than ever after all the work is done!