The Hair Edit, long recognized for its elevated hair accessories and styling tools, is stepping confidently into a new chapter. With the launch of its Hair Care Concentrates, the brand expands beyond clips and combs to introduce a streamlined, high performance approach to modern hair care.
Exclusively available at Target, the new collection challenges the traditional formula model. While many conventional shampoos and conditioners are made up of a high percentage of water, The Hair Edit is prioritizing concentrated active ingredients designed to deliver visible results. The focus is on transformative hydration, softness, and shine without dilution.
To mark the debut, the brand is rolling out a bold digital and social campaign featuring writer and producer Sophia Stallone alongside media personality and model Sistine Stallone. Known for their candid presence on the “Unwaxed” podcast, the sisters bring an authentic energy to the campaign’s “Never Watered Down” message. Through unfiltered, conversation driven content, they mirror the ethos of the collection itself, direct, confident, and ingredient focused.
Formulated to meet Target’s clean beauty standards, the Hair Care Concentrates spotlight high impact ingredients. Squalane derived from olive oil works to penetrate the hair shaft and replenish hydration, helping restore softness and manageability. Tuberose Flower Extract smooths the cuticle and helps seal the hair shaft for a polished, glossy finish. The sensorial experience is equally considered, with rich textures and the brand’s signature fresh fragrance featuring delicate white floral notes.
The lineup includes a Shampoo Concentrate and Conditioner Concentrate, both priced at $12.99, a Hair Mask Concentrate at $13.99, a Multi Benefit Leave In Conditioner at $15.99, and a Scented Dry Oil Hair Serum at $15.99.
Owned by Fromm International, The Hair Edit has steadily built a reputation in the masstige space for thoughtfully designed tools and accessories. With the introduction of Hair Care Concentrates, the brand positions itself as a more complete hair destination, offering solutions that move seamlessly from cleansing to styling.
The Hair Edit Hair Care Concentrates launch February 1 at Target stores, Target.com, and thehairedit.com.
