beauty

The annual Hollywood Beauty Awards (HBAs) announced their 2025 Brand of the Year honoree: Victoria Jackson for NO MAKEUP MAKEUP®. Founded by Michele Elyzabeth,the HBAs will celebrate a decade of honoring the architects of beauty on Sunday, April 6, 2025 at Avalon Hollywood, a black-tie dinner ceremony benefitting Helen Woodward Animal Center.  The HBAs recognize […]

On Sunday, March 2nd, Actress Sydney Sweeney attended the 2025 Vanity Fair Oscars Party in Los Angeles. Celebrity MUA Melissa Hernandez used a full face of Armani beauty to create her stunning red-carpet makeup look. COMPLEXION Melissa started by applying Luminous Silk Foundation in shade 5.75, blending it in with a brush for that signature

Cori Broadus, the daughter of cultural icon Snoop Dogg, is stepping into the beauty industry. This past weekend, Cori launched CHOC (short for ChocFactory) at Lucid Motors in the heart of Beverly Hills. Launched exclusively online at ChocFactory.com, CHOC aims to reshape the beauty conversation with products that highlight natural beauty for all skin tones

Lancôme introduces a new chapter of L’Absolu Rouge Drama Matte with ten new shades. To embody this color-forward era, new Lancôme Global Brand Ambassador Olivia Rodrigo stars in their Drama Matte campaign. Posing for her first Lancôme campaign, she frames her look as unapologetic as she expresses herself in the most dramatic way. Olivia shines

From Too Faced: Let’s start with Better Than Sex Foreplay Mascara Primer: Lengthen, thicken, and lift your lashes to mind-blowing heights for 24+ hour improved mascara wear with this pitch-black pigmented primer that wraps lashes in a nourishing blend of Argan and Grape Seed Oils rich in Omega 3 and 9 fatty acids. Foreplay lash