Countless consumers who bought the SKIMS advent calendar have shared their disappointment after spending $148 on the box.
A few hair elastics, a bra strap and a key chain… many have said they could find the same items under their couch cushion.
Because of this, Kim Kardashian has lost a significant number of followers on Instagram after coming under fire for her SKIMS advent calendar which has received backlash on TikTok and Instagram for its ‘low value’, leading to the company offering refunds to buyers.
The data by iGaming media platform Japan-101 analyzed follower data on Kim Kardashian’s social channels, dating back to October 30th when the advent calendar was released.
This analysis revealed a loss of 122,359 followers on Instagram to date since the calendar was released – an average of 10,197 per day.
A spokesperson for Japan-101 commented on the social media figures: “Kim Kardashian has always benefited from controversy, both positively and negatively but this time, instead of the controversy stemming from something personal, it’s as a result of one of her most successful brands – SKIMS.
“Interestingly, even loyal followers and influencers that would typically be on the PR list for SKIMS have come out to slate the advent calendar which has hairpins, hair ties and bra straps included. This makes a change to previous controversies that figures like Kim Kardashian have experienced when typically, influencers will often promote items in exchange of being in favor of the brand they’re promoting. This shows just how poorly perceived the calendar really is.
“SKIMS have agreed to refund anyone not satisfied with the product, however it’s evident that the brand and reputation have taken a hit. With this in mind, and Kim’s own history with controversy, it will be interesting to see how she herself responds.”
*source: www.japan-101.com
