This is not the partnership we would have predicted…
The Los Angeles County Museum of Art (LACMA) announced a permanent, long-term partnership with Erewhon, the Certified B Corporation and Certified Organic retailer, cementing their presence on the museum’s vibrant campus.
To commemorate the partnership, Erewhon is introducing the Erewhon at LACMA Collection inspired by the striking fountain created by Alexander Calder, Three Quintains (Hello Girls) (1964), located in front of the café.
The limited-edition apparel capsule includes a sweatshirt, tote, and hat with hand-painted details, while the LACMA Smoothie brings the same sense of color and creativity to the Tonic Bar with a vibrant blend featuring organic pineapple, mango, strawberry, mandarin, and lion’s mane.
Beginning today, the LACMA Smoothie is exclusive to Erewhon at LACMA, while the limited-edition apparel capsule is available at the LACMA Store in the David Geffen Galleries and online at thelacmastore.org.
Will you be going?
