Nara Smith and Lucky Blue Smith have become Instagram’s ‘first family’ if you will. Leading the way in ‘trad’ wife content, the young supermodel parents are now starring in SKIMS latest holiday campaign with their three children (just had a 4th).
Three of the couple’s four children appear in the campaign, captured by photographer Cass Bird, whose images showcase the effortless warmth, connection, and comfort that define both the Smith family and SKIMS.
Known for her honest and intimate approach, Bird captures the Smith family in a series of relaxed, candid moments — from cozy mornings at home to festive evenings spent together. The imagery reflects the essence of SKIMS this season: elevated comfort, timeless design, and an appreciation for the beauty in everyday family life.
Now available to shop, the Holiday Shop features SKIMS’ signature assortment of cozy, festive pieces for the entire family. Cotton Rib underwear and sleepwear deliver everyday comfort, while Cotton Fleece loungewear sets and unisex accessories such as slippers, robes, and sleep masks are designed for relaxed, at-home moments.
“I love how our holiday campaigns bring families together, and this year, I’m thrilled to spotlight Nara and Lucky Blue Smith and their kids,” said Kim Kardashian, Co-Founder and Chief Creative Officer of SKIMS. “Their natural warmth and joy really shine through in this campaign, and the Holiday Shop captures that same effortless comfort and festive spirit for everyone.”
For a more elevated touch, Romance Lace, Fits Everybody Lace, and Silk collections add a refined layer of luxury to the shop. Seasonal statement pieces like the Ultimate Rhinestone Push-Up and Feather-Trim Loungewear add festive flair. SKIMS Sleep for kids completes the lineup with soft, playful designs perfect for holiday mornings and bedtime routines.
“The holidays for us are about slowing down and making the ordinary feel meaningful,” said Nara Smith. “We spend so much time at home with the kids this time of year, and these pieces are perfect for that. They’re soft, beautiful, and easy to live in.”
“Shooting this campaign felt really natural,” said Lucky Blue Smith. “It felt like a genuine reflection of how we spend the holidays–relaxed, together as a family. That’s what I love about SKIMS. It fits into everyday life.”
The SKIMS Holiday Shop brings together cozy classics, festive statement pieces, and luxurious essentials made for every body. From everyday loungewear to elevated holiday pieces, the collection fits seamlessly into every part of the season, making it easy to celebrate in comfort and style. SKIMS’ Holiday Shop is available now in stores and online at SKIMS.com.
