These Top Diet Trends Might Surprise You

As cooler weather rolls in, Californians aren’t just swapping salads for soups—they’re rethinking their entire approach to eating. A new study from Hypervibe.com has uncovered the Golden State’s top five diet trends this winter, and the results show that Californians are as health-conscious and trend-savvy as ever.

Keto Still Reigns Supreme

California’s go-to diet is the keto diet, joining 46 other states in the nationwide keto craze. Averaging more than 742,000 searches per month, keto remains America’s favorite way to slim down and stay energized. The low-carb, high-fat plan prioritizes protein and healthy fats while ditching sugary sodas, white bread, and other carb-heavy staples. For Californians looking to keep their energy up for hiking Runyon Canyon or surfing in Malibu, keto’s fat-fueled energy boost may be part of the appeal.

Mediterranean Magic

Coming in second, the Mediterranean diet is the heart-healthy favorite that’s more lifestyle than restriction. With roots in Greece, Italy, and Spain, this diet emphasizes whole grains, nuts, olive oil, and plenty of produce. It’s backed by studies linking it to longer lifespans and reduced cardiovascular risk. Given California’s coastal cuisine and love of fresh ingredients, it’s no wonder this sunny, balanced approach fits right in.

Paleo’s Caveman Comeback

Third on the list is the Paleo diet, also known as the “caveman” diet. It champions fruits, vegetables, lean meats, and nuts—foods that would have been available to our hunter-gatherer ancestors. With over 130,000 monthly searches nationwide, Paleo continues to appeal to those avoiding processed foods and seeking a more primal, natural way to eat. Californians embracing organic markets and farm-to-table dining are helping keep Paleo in the spotlight.

DASH: Health Before Hype

In fourth place, the DASH diet (Dietary Approaches to Stop Hypertension) has a clear goal—improving heart health. It minimizes sodium, alcohol, and saturated fats while promoting fruits, vegetables, and whole grains. With hypertension rates climbing, especially among adults juggling busy city lives, DASH offers a structured, doctor-approved plan to manage blood pressure through food rather than medication.

Alkaline Ambitions

Rounding out California’s top five is the alkaline diet, which focuses on balancing the body’s pH by emphasizing alkaline-rich foods like fruits, veggies, and nuts while limiting meat, dairy, and processed items. Though its scientific backing is debated, many Californians view it as a way to reset and detox—aligning perfectly with the state’s wellness-forward mindset.

The Bigger Picture

According to Gabriel Ettenson, MSPT and Chief Medical Officer at Hypervibe.com, “Nearly half of American adults now live with diet-related chronic diseases. Heart conditions, high blood pressure, and type 2 diabetes push many to adopt specialized eating plans as management strategies.”

The U.S. Department of Health and Human Services continues to advocate for lifelong healthy eating habits to manage weight, meet nutrient needs, and reduce disease risk. Ettenson adds, “Every specialized diet must deliver basic nutritional requirements. The right approach should match your personal health situation while providing balanced nutrients, which is why we advise speaking with healthcare professionals before starting any specialized diet.”

Whether it’s keto devotees counting carbs or Mediterranean eaters savoring olives and grains, one thing’s clear: California is hungry for health. This winter, it’s not just about what’s on your plate—it’s about balance, longevity, and feeling good from the inside out.

Hypervibe.com