A Double Anniversary for the Creator Who Changed the Hair Industry
It’s a double celebration for beauty trailblazer Chaz Dean in 2025: 25 years since he launched his groundbreaking WEN® Hair & Body Care line, and 20 years as a QVC powerhouse, where WEN® has become a top-rated, award-winning staple in millions of homes.
Before becoming a household name, Chaz’s journey began behind the camera. A budding photographer with a creative eye, he transitioned into makeup and hairstyling—quickly proving he had the magic touch. By 19, he was already training at Carlton Salons and formulating products that helped inspire what would later become the Big Sexy Hair brand.
In 1993, Chaz opened his first namesake hair studio tucked inside the Glen Center in Bel Air. Soon, Hollywood’s elite came knocking—Jennie Garth, Tori Spelling, Julianna Margulies, and Nicollette Sheridan among them. But that was just the beginning.
In 1999, Chaz launched his signature WEN® Studio: a six-bungalow sanctuary in the heart of Hollywood, fusing beauty, wellness, and innovation. Clients like Ming-Na Wen, Brooke Shields, Alyssa Milano, and Roselyn Sanchez turned to Chaz not just for styling—but for his transformative approach to haircare.
That same philosophy birthed the first-ever no-lather Cleansing Conditioner, a revolutionary 5-in-1 (and eventually 9-in-1) product that challenged everything we thought we knew about shampoo. WEN® didn’t just make waves—it created a category.
By 2005, Chaz brought WEN® to QVC. A decade later, it was the network’s #1 beauty brand. Over 100 million Cleansing Conditioners sold. More than 700 products, from WEN® Kids and WEN® Pets to WEN® Men. Over 50 QVC Customer Choice Beauty Awards since 2009—including 16 wins for Best Shampoo. The numbers speak for themselves—but the impact goes far beyond sales.
With coast-to-coast demand, Chaz opened a second studio in New York’s West Village, making it official: his beauty empire had bicoastal buzz.
And he’s still innovating. Chaz’s Brush Dryer Styling Tool won The Innovation Award at the 2024 Daytime Beauty Awards, just one year after being honored for Outstanding Achievement in Color & Styling. A new Vegan & GMO-Free Home Glossing Kit is set to launch soon, and in 2025, Chaz is nominated again—this time for Best Styling Tool at the QVC Customer Choice Beauty Awards.
Beyond beauty, Chaz Dean is a devoted humanitarian and animal advocate, using his platform to support causes close to his heart.
From his first client to his hundred-millionth bottle, Chaz Dean continues to change the way we care for our hair—and ourselves.
