Beyoncé Knowles-Carter has joined forces with Moët Hennessy, a subsidiary of LVMH, to create SirDavis, a groundbreaking new whisky.
The first-of-its-kind joint venture reflects a shared vision between Knowles-Carter and Moët Hennessy, two vanguards of culture and craft, around the future of American whisky. SirDavis product was years in the making after Knowles-Carter, a Japanese whisky enthusiast, sought out Moët Hennessy to help craft a one-of-a-kind flavor profile that reflected her whisky ideal. Meanwhile, Moët Hennessy had been exploring ways to deepen its presence in the American whisky market, making the timing kismet for a partnership between the world-leading luxury group and Knowles-Carter.
Moët Hennessy tapped Dr. Bill Lumsden, one of the world’s most awarded and highly regarded Master Distillers for his work on Scotch whisky brands Glenmorangie and Ardbeg, to lead on whisky creation.
Moët Hennessy and Knowles-Carter’s shared commitment to excellence was key to the partnership and the product. To validate SirDavis’s quality, the liquid was anonymously submitted to numerous prestigious spirits competitions prior to launch.
SirDavis won Best In Class for American Whiskey from the 2023 SIP Awards, outperforming over 100 other entries in the category. Awarded to only one brand per category, this award is reserved for premium spirits receiving scores in the pinnacle of their respective categories and is SIP’s highest acclaim from consumer judges.
The SirDavis bottle is striking and clean, with ribbed glass that beautifully catches light and highlights the liquid.
It also features a black medallion with a regal bronzed horse, emblematic of strength and respect and symbolizing Knowles-Carter’s Texas roots.
