Hollywood Beauty Awards To Honor Maison Francis Kurkdjian with Fragrance of the Year for Baccarat Rouge 540

Fragrance of the Year, maison francis kurkdjian

The annual Hollywood Beauty Awards (HBAs), founded by Michele Elyzabeth, will celebrate their 9th year honoring the architects of beauty on Sunday, March 3, 2024 at Avalon Hollywood.

The HBAs recognize talent in hair, makeup, photography and styling for Film, TV, Music, the red carpet and editorial, as well as special honorees.

Today, the HBAs announced that they will honor Maison Francis Kurkdjian with Fragrance of the Year for their iconic Baccarat Rouge 540.

Marc Chaya, CEO & Co-Founder of Maison Francis Kurkdjian, will accept this achievement at the awards ceremony.

Fragrance House Maison Francis Kurkdjian’s Baccarat Rouge 540 was created by master perfumer Francis Kurkdjian in 2014 in celebration of the crystal manufacturer’s 250th birthday. Since its release, it has become a worldwide success and a top 10 seller in the U.S.. Maison Francis Kurkdjian was brought to life by co-creators Marc Chaya, CEO and Francis Kurkdjian, artistic director in 2009. Baccarat Rouge 540, with its unique olfactory signature, is a true example of Kurkdjian’s ability to capture lightning in a bottle. As with all Maison Francis Kurkdjian creations, careful and meticulous consideration went into every facet of creating this iconic perfume, from its name to its color, no detail was spared. In a stunning metamorphosis, clear crystal gradually fuses with 24-karat gold powder at 540 degrees celsius and turns bright red: it’s the rouge à l ’or (red made of gold). That is how Baccarat Rouge 540 was born.

Now, ten years since its inception, Baccarat Rouge 540 continues to inspire and demonstrate Francis’ unique ability as a perfumer to transform the world of fragrance. It is one of many within the Maison’s collection that evokes a contemporary vision of the art of creating and wearing perfume.

The HBAs award ceremony will benefit Helen Woodward Animal Center.

Galderma and Wen by Chaz Dean are supporting sponsors of the 9th HBAs.

Christopher Guy is the official designer of the HBA’s Holly statuette.

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