135th Rose Parade Rings In The New Year With Floral Floats

The 135th Rose Parade presented by Honda begins at 8:00am on Monday, January 1, 2024. The Rose Parade travels 5 ½ miles down Colorado Boulevard, and features four types of entries: floral-decorated floats entered by a participating corporation, non-profit organization or municipality, equestrian units, bands, and Tournament Entries.

For millions of people around the world, the Rose Parade is an iconic New Year’s Day tradition. The earliest Tournament of Roses welcomed 3,000 spectators to its first parade filled with beautiful, horse-drawn carriages covered in flowers. More than a century later, the parade floats are a marvel of state-of-the-art technology, all tucked away beneath flowers and other all-natural materials.

“Symphony of You,” Kaiser Permanente’s 18th Rose Parade float entry, was designed and built by Fiesta Parade Floats.

Kaiser Permanente’s 2024 Rose Parade® float theme, “Symphony of You.” The theme represents the many ways Kaiser Permanente works together harmoniously to care for each of its members. The float celebrates life’s milestones and how — like the coordinated, dynamic, and integrated notes of a song — Kaiser Permanente supports its members and the communities it serves.

This year, Kaiser Permanente’s 18th annual float entry embodies the 2024 Rose Parade presented by Honda theme, “Celebrating a World of Music,” by bringing everyone together through music. At the center of the float, a Kaiser Permanente member stands with outstretched arms, surrounded by photos depicting life moments and the caregivers who have helped along the way.

“The physicians and employees of Kaiser Permanente believe it is an honor and privilege to serve in health care and to be part of our members’ and patients’ lives when they are sick and when they are healthy,” said Greg A. Adams, chair and chief executive officer, Kaiser Permanente. “We work together with a shared commitment to provide coordinated, personalized, and compassionate care and service throughout the stages and cherished moments of life.”

The float also features Kaiser Permanente care teams and members standing on a winding piano path that represents the unique notes of every member’s journey and how Kaiser Permanente surrounds and synchronizes its care and services with the rhythm of life. The Los Angeles Philharmonic will perform a special piece of music that conveys the emotion of an individual’s journey, as diverse cultural groups from across Kaiser Permanente dance and walk alongside the float.

Tune in on New Year’s Day!

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