A new study has named Taylor Swift as the most influential celebrity in America, and we’re not surprised.
The study by digital marketing experts at Authority Hacker, analyzed the top 50 most followed accounts on Instagram, Twitter, and YouTube. This resulted in a combined list of 90 prominent celebrities, which were then analyzed across each platform to ensure a cohesive representation of each celebrity’s reach. The celebrities were then ranked according to the average number of monthly searches they receive on Google.
The study revealed that Taylor Swift is the most influential celebrity of the year and receives more than 4.5 million dedicated Google searches each month in America.
How much does Taylor Swift get paid for a single sponsored post to her 274 million followers on Instagram?
She could earn up to $625,700!
Who’s second in line to Swift? Surprisingly, Elon Musk is the second most influential celebrity in America and receives an average of 2.8 million Google searches each month across America.
While Musk exclusively uses his social network, X (formerly Twitter), his reach remains undeniably vast, and if monetized, a sponsored post to his 160 million followers could net him an estimated $339,000. That’s equivalent to what the average American household spends on groceries in a little over 64 years.
LeBron James is the third most influential celebrity in America this year and receives more than 2.7 million Google searches each month. The Lakers power forward was the most popular celebrity in one state, Mississippi, and appeared in the top five searches in 45 of all 50 states.
On Instagram, a sponsored post to his audience of 158.8 million followers could net LeBron up to $410,000. That’s the same as all 19,079 attendees at a packed-out Lakers game personally giving LeBron James $20 each.
Rihanna is the fourth most influential celebrity in America and receives more than 2.43 million Google searches each month from American citizens. She appears among the top five most searched celebrities in 46 out of 50 states, which include Florida, Illinois, and Georgia.
If monetized, the Fenty Beauty founder could net up to $399,000 per sponsored post with her 152.7 million Instagram followers. For comparison, the median house price in Georgia, one of the states where Rihanna is most popular, costs around $358,000.
The fifth most influential celebrity in America is Selena Gomez, who receives more than 2 million Google searches each month.
The actress and musician has more than 430 million followers on Instagram, which if monetized, could generate in excess of $884,000 per sponsored post. With that money, the Only Murders in the Building star could afford to buy a fresh pair of Louis Vuitton shoes and shades every day for an entire year, with change left over.
Behind the Top 5 are:
6. Leo Messi – Inter Miami’s soccer superstar
7. Ariana Grande is the eighth most influential celebrity in America
8. Billie Eilish rounds off the ten most influential celebrities in America with more than 1.62 million searches.