Genesis Brand Grows With 1 Million Car Sales


Genesis announced that it has surpassed one million cumulative vehicle sales, a landmark achievement for the brand.

The brand announced that it had sold 1,008,804 vehicles in the global market, including 690,177 in Korea and 318,627 overseas as of the end of August 2023.

Genesis reached this milestone in less than eight years since its global debut in November 2015, and a mere two years and three months after surpassing the half-million mark in May 2021.

“Genesis has been taking audacious steps to create original experiences for customers since launch, achieving remarkable growth along the way. Our brand will continue to build distinguished luxury experiences that have never been seen before,” said Mike Song, global head of Genesis.

Since launching in 2015, Genesis has significantly boosted its global sales through the introduction of award-winning competitive models.

Starting with the introduction of the flagship Genesis G90 sedan, Genesis has successively launched the G70 and G80 sedan lines, in addition to GV60, GV70, and GV80 SUVs. By 2020, the brand reached a significant milestone, achieving its first-ever annual global sales exceeding 100,000 vehicles, with a total of 132,450 sold.

Selling 201,415 vehicles in 2021 and 215,128 in 2022, Genesis has demonstrated impressive growth, with a record 154,035 vehicles sold as of August 2023.

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