Studios Like Disney To Develop AI Department?

ai, disney

Rumor has it that Walt Disney has created a task force to study artificial intelligence.

According to reports, the AI department was launched earlier this year, prior to the double WGA / SAG-AFTRA strike.

Supposedly, Disney’s goal is to develop AI applications in-house as well as form partnerships with startups, Reuters was told.

The company is seeking to hire 11 AI-related roles, including inside Walt Disney Imagineering. They are also aiming to use the advertising team to create a “next-generation” AI-powered ad system.

Former Disney CEO Bob Chapek used to refer to their explorations into Metaverse/Virtual Reality as “next-gen storytelling.” The team was disbanded shortly after Chapek was replaced.

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