Rumor has it that Walt Disney has created a task force to study artificial intelligence.
According to reports, the AI department was launched earlier this year, prior to the double WGA / SAG-AFTRA strike.
Supposedly, Disney’s goal is to develop AI applications in-house as well as form partnerships with startups, Reuters was told.
The company is seeking to hire 11 AI-related roles, including inside Walt Disney Imagineering. They are also aiming to use the advertising team to create a “next-generation” AI-powered ad system.
Former Disney CEO Bob Chapek used to refer to their explorations into Metaverse/Virtual Reality as “next-gen storytelling.” The team was disbanded shortly after Chapek was replaced.
