BYREDO To Receive Brand of the Year at Daytime Beauty Awards

byredo, daytime beauty awards

The 5th annual Daytime Beauty Awards have revealed their 2023 honorees.

BYREDO will be honored with Brand of the Year.

Their US President, Robert Sorce will accept the award at the October 1st ceremony in Los Angeles.

Former Brand of the Year honorees at the DBAs include Cindy Crawford for Meaningful Beauty, Gabrielle Union and Larry Sims for FLAWLESS by Gabrielle Union, Michaeline DeJoria for Paul Mitchell’s CLEAN haircare line, Oxygenetix and more.

BYREDO was founded by Ben Gorham. With no formal training in the field, Gorham, sought out the services of world-renowned perfumers Olivia Giacobetti and Jerome Epinette, explaining his olfactory desires and letting them create the compositions. Born from memories and a desire to trigger emotions, Byredo fragrances such as Bal d ‘Afrique and Gypsy Water have gained cult followings around the world. Byredo has pivoted into category extensions in Makeup, Leather goods, and Accessories and is slated to launch skincare in 2024.

Byredo continues to push the boundaries with ever-evolving product lines and creative imagery with the goal of defining a new luxury culture. 

An honoree luncheon ceremony, the Daytime Beauty Awards recognizes science behind beauty and spotlights health and wellness professionals in the fields of medicine, health and fitness, aesthetics, skincare, color and styling, CBD & cannabis, beauty innovation and more.

Meet the fellow honorees here.

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