Armani beauty announced that actress and producer Sydney Sweeney is the new face of MY WAY fragrances.
Sydney Sweeney will feature in the new MY WAY campaign introducing the NEW MY WAY PARFUM, launching online on 1/30.
“When I choose a new testimonial, I like to observe their personality, which is vital for communicating a message and creating a following. I was immediately struck by Sydney’s energy and fresh attitude, which show in her open, genuine smile. She has determination and talent and is one of the most versatile and magnetic young actors of the moment. All this makes her the perfect embodiment of the MY WAY spirit: a free and profound idea of femininity,” said Giorgio Armani.
In tandem with Sydney Sweeney personifying MY WAY’s contemporary and elegant femininity, Giorgio Armani introduces, MY WAY PARFUM, a new facet of the MY WAY fragrances. This floral woody powdery fragrance is defined by its contrast between the bright, solar tuberose note and the majestic blue iris pallida. The new MY WAY PARFUM bottle is refillable and reflects the fragrance’s distinction between intensity and radiance, as it is dressed in tones that graduate from inky blue at its base to radiant pink at its neck.
“I could not be happier and prouder to represent Armani beauty. This brand values inner beauty and provides high-quality products to bring out everyone’s most authentic selves. MY WAY is a fresh fragrance that perfectly encapsulates so much of myself that I can share with others,” said Sydney Sweeney
The new MY WAY campaign is an invitation to explore new horizons and carve everyone own path and allows the viewer to experience the world through Sydney’s eyes. It captures a new vision of femininity, that is both profound and free-spirited. The visuals of the campaign debut today, followed by the film on January 30th.
Besides being the face of MY WAY, Sydney Sweeney, is also the face of Giorgio Armani makeup. In this new role, she joins Armani beauty alongside actresses Cate Blanchett, Tessa Thompson, Zhong Chuxi, Adria Arjona, Alice Pagani, and Greta Ferro; actors Regé-Jean Page, Jackson Yee, and Nicholas Hoult; and models Barbara Palvin, Madisin Rian, and Valentina Sampaio. Each Armani beauty face, in their own unique way, incarnates Giorgio Armani’s vision of beauty.