Kevin Hart and his global, multi-platform entertainment company HARTBEAT announced today the first of a series of Kevin Hart Nation Web3 experiences with the premiere of Roku Original, “Confessions from the Hart,” a 30-minute animated anthology based on his popular IGTV series of the same name. The special takes fans inside his virtual universe with an unprecedented streaming and Metaverse bonus episode release, launching exclusively on The Roku Channel on Wednesday, July 6 in honor of Kevin’s birthday. The Roku Channel is the exclusive home of Roku Originals and reaches U.S. households with an estimated 80 million people (Q4 2021).
In the Roku Original special “Confessions from the Hart,” audiences will get a front row seat to Hart’s most immersive and personal experience to date with the special showcasing moments from Hart’s life, as told by him. Each segment will include Hart’s honest, firsthand account of stories never before explored about his life, career, relationships and journey.
In addition to exclusively premiering the special, The Roku Channel will showcase “Confessions from the Hart” with a special hub celebrating all the Kevin Hart content available for free on The Roku Channel including Roku Original “Die Hart,” “Cold as Balls,” “Exit Strategy,” “Straight from the Hart,” “Real Husbands of Hollywood” and more.
Developed in partnership with Moonwalk, the leading Web3 platform for brands and creators and virtual entertainment company, Virtua, fans will also be able to engage with the “Confessions from the Hart” experience across new platforms and technologies. In addition to watching the animated special on The Roku Channel, fans will have access to bonus content in the Kevin Hart Nation Metaverse Screening Room. This is the first in a series of upcoming Metaverse and Web3 activations that will roll out throughout the year, extending HARTBEAT’s promise to bring fans comedy whenever and wherever they consume content.
To celebrate his foray into Web3, Hart will drop his first-ever NFT collection to reflect himself and his characters in the special. The NFT will serve as a key to unlock exclusive content of “Confessions from the Hart.” The “Confessions from the Hart” NFT also offers exclusive member benefits in Kevin Hart Nation IRL and Metaverse experiences, such as future bonus content and tickets to the upcoming Kevin Hart tour.
“My favorite thing to do is make people laugh, and with HARTBEAT’s expansion into the Metaverse and Web3 we will have exponential opportunities to bring humor and comedy to a whole new audience. I am so proud of my team for their forward thinking and ingenuity,” said Kevin Hart. “With this new technology we will be able to continue expanding our footprint into the new technological frontiers of content creation.”