Haircare Spotlight: What’s New At Joico?

Joico introduces Defy Damage, a homecare system that protects color and hair health.

A must-have to combat the ravaging effects of daily heat styling, UV, exposure, and environmental pollution. 

I chose 2 products from the line:

  1. Defy Damage Sleepover: An over night nourishing treatment that instantly softens & smooths hair and works while you sleep.  With a brilliant formula that fortifies bonds through the night, this no-rinse treatment delivers softer, shinier, visibly healthier looking hair by morning. It works on damp or dry strands.


  1. Defy Damage Invincible: Defy Damage Invincible Frizz-Fighting Bond Protector is a multi-tasking conditioning spray that nourishes hair with an invisible cloak of protection against humidity, thermal damage, and pollution.

joico, heat hero

From Heat Hero series: Heat Hero Glossing Thermal Protector

This brilliant hair guardian springs into action, protecting each strand from the thermal assault of blow-dryers, flat irons, and other damaging heat-styling tools.

joico, hair shake liquid to powder

From their Hair Shake series: Liquid-to-Powder Texturizing Finisher

This radically different liquid-to-powder texturizer is getting ready to deliver satiny, drama-filled, voluminous hair. Spray it, layer it, play with it for buildable texture in seconds.

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