Gucci Beauty today welcomes director and actor Anjelica Huston, singer songwriter Florence Welch, actor and model Jodie Turner–Smith, and designer Susie Caveto the Gucci Bloom family.
The fourcharismatic and charming talents will make their Bloom debut together in an upcomingcampaign shot at La Scarzuola, an enchanting and mysterious place in the Umbrian countryside.Flourishing from the creativity of Alessandro Michele, the innovative new visiondirected by award–winning photographer and director Floria Sigismondi,willblur the lines between two universes, revealingthe true heart of Gucci Bloomwith anexploration of imaginationand identity.
Blended by Master Perfumer Alberto Morillas, Gucci Bloom Eau de Parfum was the first fragrance developed wholly under Alessandro Michele’s vision. Inspired by the idea of absolute authenticity, the fragranceis characterized by a trio of Jasmine Bud extract, Tuberose, and Rangoon Creeper. Just like the scent unfurls as its name suggests, Gucci Bloom women flourish in a natural, expressive and individual way, without conventional limitations.
All Gucci Bloom fragrances celebrate the vitality and diversity of those who identify with the House’s modern philosophy, for those who experience life and its fruits in order to bloom into their real selves. Further updates on the new campaign will be announced in the coming weeks.
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