Subway® restaurants are adding layers of smoky, mouth-watering flavor to its menu with the nationwide launch of its NEW! Naturally Pit-Smoked Brisket sandwich.
Naturally Pit-Smoked Brisket sandwich, which features brisket that is naturally slow-smoked for at least 13 hours! The brisket is topped with smoked cheddar cheese and zesty barbeque sauce. The sandwich packs layer after layer of delicious smoky flavor on the brand's signature Italian bread.
"Our naturally pit-smoked brisket is the real deal. We collaborated with some of the most talented pit masters in the country to create a one-of-a-kind taste experience that features the unmistakable flavor that comes from using real smoke and freshly baked bread. It's a combination that simply can't be beat," said Len Van Popering, Subway's Chief Brand and Innovation Officer.
To put its new sandwich to the test, the brand traveled to a city known for its pit-smoking – Austin, Texas. Once there, Subway disguised themselves as Monty's Smokehouse and placed the new sandwich in front of pit-smoke devotees. Fans of Monty's pit-smoked brisket were overwhelmed with shock and delight when they learned they could get the delicious sandwich at participating Subway restaurants across the country. You need to see it to believe it – watch Subway's Naturally Pit-Smoked Brisket video here.
Starting September 5 and for a limited time only, participating Subway restaurants across the country will be serving the delicious sandwich, so get it while you can and savor each bite. For more information and to join the conversation, visit Subway.com and SubCulture®.