Paris Hilton Launches 24th Fragrance ROSÉ RUSH

With an impressive 24 fragrances to-date, Paris Hilton is launching her latest perfume: ROSÉ RUSH Paris Hilton. Launching exclusively at Perfumania and on July 11th, ROSÉ RUSH joins the GOLD RUSH family.

Paris Hilton, rose rush fragrance

Following the international success of GOLD RUSH Paris Hilton, which won the 2017 Fragrance of the Year award at the 3rd Hollywood Beauty Awards, ROSÉ RUSH marks the second feminine addition to Hilton's internationally-acclaimed "GOLD RUSH" scent assortment.

Created by Perfumer, Richard Herpin of Firmenich, the Floral-Rose-Fruity fragrance opens with a flirtatious blend of Rose Petals, Neroli and Lychee. Rose of May and Peony mingle with Juicy Papaya at the mid, resulting in an alluring bouquet of femininity. Sparkling Amber and Cedarwood wrapped with White Musk round out the base, concluding the olfactive with a touch of opulence.

Paris Hilton, Hollywood Beauty Awards, gold rush

Paris Hilton winning 2017 Fragrance of the Year for GOLD RUSH at the annual Hollywood Beauty Awards

"I wanted to gather ingredients that would create an aura of femininity around anyone who wears the fragrance," said Herpin.  "To achieve this, I wove together a multitude of Florals and enhanced the Rose Petal notes with hints of juicy pink fruits like Lychee and Papaya to create a fragrance of pure joy and delicacy. In the background, I added comforting and sensual elements of Musk, Woods, and Amber, to create a feeling of elegant extravagance every time the scent is applied."

A radiant addition to the enticing "GOLD RUSH" collection, the ROSÉ RUSH flacon reflects the signature distinct feminine form of its predecessor. The evocative silhouette is ornamented with rosé-tinted iridescent glitter emitting a luminous sparkle.

Pricing: 3.4 oz /100 ml for $60.00

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