Tourneau Celebrates NYC Flagship Store’s 20th Anniversary

It's a month long celebration at the Tourneau TimeMachine on 57th Street and Madison Avenue as they celebrate the flagship store's 20th anniversary.


Opened on June 26th, 1997, the Tourneau TimeMachine quickly became a destination for tourists, locals and watch enthusiasts, and is most famous for its exterior façade of clocks in multiple time zones. Tourneau has been known for their luxury watches for over a century.

Recently, Tourneau extended the lease for many years and beginning next year the store will undergo a series of renovations.

The 19,000 square foot and 4-level timepiece emporium offers an extensive selection and top customer experience that Tourneau is known for nationwide. The main level consists of specialized boutiques for such prestigious brands as Rolex, Cartier, Breitling, IWC, Panerai and TAG Heuer.

The mezzanine is dedicated to Patek Philippe. Vacheron Constantin, Breguet, Blancpain, Jaeger-LeCoultre, Tudor and additional leading luxury brands have shop-in-shops on the upper lower.  The lower level showcases a variety of timepieces including Longines, G-Shock, Hamilton, Tissot, Frederique Constant, Shinola, and Certified Pre-Owned styles, in addition to housing an expert service department.

"The Tourneau TimeMachine is the most recognized watch store in the world and has remained at the core of everything Tourneau for the past twenty years," says Ira Melnitsky, CEO of Tourneau. "This very special store is one of New York's most renowned retail flagships and will retain its iconic presence for many more years."

Happy Birthday Tourneau TimeMachine!

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